Lasik eye surgeon cash discount programs & surcharge programs are savings surgeons thousands of dollars each month.

Monthly Savings*

$350

Estimate the monthly savings when you pay 0% processing fees via our surcharge or cash discount program.

Monthly Credit Card Sales: $10,000 / Month

* Estimated Savings Per Month Based on a 3.5% Average Credit Card Processing Rate.

Lasik surgeon cash discount programs are getting adopted more and more on a monthly basis. This innovative approach to eliminating all credit card processing fees has put thousands of dollars back into the pockets of surgeons and their associated practices. You might be thinking there are tons of new fees to counterbalance the elimination of fees. That is not the case. EliminateCardFees.com is proud to offer the first truly net-zero cost processing solution. On average most Lasik surgeons are seeing savings of around $3,000 per month when switching to a cash discount program for Lasik surgeons.

 

There is just one differentiating factor between cash discount programs for Lasik surgeons and surcharge programs. Cash discount programs offer a cash discount for cash-paying patients whereas a surcharge program does not offer a cash discount. With an additional $3,000 per month in average revenue realized, how would you use those funds? You could increase your pay, hire additional staff, modernize your practice, or do whatever you choose to do with those savings.

 

Many surgeons have opted to implement this innovative program due to inflation, the increased cost of labor, and the increased cost of goods. Surgeons simply pass the costly fees to the patients who typically use credit cards to stack airline miles, cashback rewards, and hotel points. There is no profit being made when implementing this program, you are just choosing to stop paying these costly fees which eat into your profit margins. In fact, if you choose to implement a cash discount program, many customers will be happy you are offering them the choice of getting a discount. Keep in mind, the discount is the net price you use to receive if they paid via credit card so there is no net loss to you (if they paid with a credit card, the net money that hits your bank account would be the same as the cash discount price)

Without question – the number one benefit of our lasik surgeon surcharge & cash discount program will be the monthly savings. Currently – you are paying thousands upon thousands of dollars per month. You are eating the expense of a payment option chosen by your patients. While you cannot control inflation, cost of labor, or cost of goods, you can control your merchant processing fees. Many surgeons have come to the conclusion this is one of the best logical choices in terms of reducing expense without increasing prices. If a client were to pay with cash, you pay no fees and neither does the client.

 

There is more than just credit card processing fees. If you ever analyze your merchant processing statement, you will notice other fees. These other fees include gateway fees, monthly fees, software fees, PCI compliance fees, annual fees, and more! EliminateCardFees.com truly eliminates all of these fees. You’ll have zero fees which contributes massively to helping your practice save big. What’s the point of saving on processing fees only to have a bunch of monthly fees added?

 

If you opt to implement a cash discount program one clear benefit is the competitive pricing you can offer. You can offer lower prices for cash paying patients which can be used in marketing and give your practice a competitive edge in comparison to your competitors.

 

Lastly is simplicity. Implementing this program couldn’t be easier. The free terminal does all the calculations for you and is very user friendly. Equipment for existing Lasik surgeon offices are modern 5.5 inch touch screens with all the features you need like tap to pay, etc. Our team also offers free training for office staff to show them how to respond to questions about the program. You’ll also receive free signage to display to remain fully compliant.

google pay apple pay cash discount programs
google pay apple pay cash discount programs
The key advantages of using Google Pay & Apple Pay cash discount programs are consumer convenience. A perfect example recently happened in my personal life. I ran out the door to bring my two kids to the park and had a blast. Afterwards, they got hungry and requested McDonalds. I pulled into the drive through and forgot my wallet! Rather than entertain the thought to go 10 minutes home then 10 minutes back, I remembered I could use Google Pay! This made my day.
Now for the merchant, if I wouldn’t have been able to use Google Pay then they potentially could’ve lost my business. When I went home to grab my wallet, I likely would’ve just tried to make the kids some food at home. I don’t think there is one larger advantage than keeping a customer to place an order as opposed to having a customer leave because they forgot their primary payment method.

Disadvantages of Google Pay & Apple Pay Cash Discount Programs

As for consumer disadvantages of using Apple Pay or Google Pay cash discount programs, there would be a couple. In my opinion it is battery life and the requirement of internet connectivity. If you have no internet or a phone with no battery, this payment method will simply not work.
There are also a couple merchant disadvantages as well. One would be the requirement to have a modern terminal. Most companies charge for modern terminals or to upgrade an existing terminal. So there would be a cost associated with it. Another large disadvantage similar to card transactions is that payments can be disputed.
Both Google Pay & Apple Pay have have partnered with various POS systems and payment processors to accelerate adoption. The more integrations they are able to accomplish, the less likely a merchant will need to upgrade their terminal. This has had a profound impact on adoption as a merchant would gladly accept this form of payment as from their side it is nearly identical to accepting cards.

What Our Internal Data Says About Apple Pay & Google Pay

Based on our internal data, recent changes have made U.S retailers happy to accept Google Pay & Apply Pay. When the Covid-19 pandemic hit, when businesses re-opened they did not want to handle cash which may be covered in a virus which was spread very easily. This would put their staff in danger of acquiring the virus which is avoidable with contactless payments. Supermoney wrote an incredible article on Apple Pay & Google Pay and includes some great takes on the topic.

Google Pay & Apple Pay have evolved greatly. In my opinion, it is mainly about integrations. For instance, you can now use Google Pay & Apply Pay with public transportation. I expect to see continued integrations so utilizing this payment will be as popular as utilizing a credit card. In the future, I see more countries will be able to utilize this innovative payment technologies in which the advantages greatly outweigh the disadvantage for both the consumer and the merchant. Google Pay & Apple Pay cash discount programs will continue to thrive and take marketshare in our opinion.

17 Oct, 2023

Something to keep in mind when you are wanting to eliminate all of your credit card processing fees is that you have primarily two options. You can opt for a cash discount program or a surcharge program. Both are exactly the same when it comes to eliminating the credit card processing fees but the programs differ when one chooses to pay with cash.

Both of these programs have their advantages and disadvantages which we will review on this blog post. The goal is to help those who are unsure which direction to take when comparing a surcharge program vs a cash discount program.

The reason why most people get this far into the research process is simple. Instantly realizing an extra 3%+ on gross revenue (if a majority is credit card sales) is an attractive proposition. To become more profitable, you must cut expenses or increase sales. You can turbocharge your business by utilizing the savings to fuel additional advertising or marketing efforts proven to yield a positive ROI. But let’s take a look at when you could use each program.

When You Could Choose a Cash Discount Program

A cash discount program works great in commoditized industries. This is because you can attract customers by marketing your cash discount program that cares about deals. Most people prefer coupons and saving money, especially with high inflation. Some examples include convenience stores, grocery stores, gas stations, etc.

You can buy a coca cola anywhere but instead of you paying the credit card processing fees and receiving 3.5% less, you offer that discount to the customer. This enables you to stand out from all the other companies just doing the status quo and expecting to grow.

Also keep in mind that while the marketing sounds great, many people will happily pay more money for the convenience of using their cards. Want a perfect example? How often do you run into the gas station to save a few extra percent on gas? Sure – some people do. Based on my observations nearly every single car always inserts their card into the gas station pump.

When You Could Choose a Surcharge Program

A surcharge program works great in non-commoditized industries. You might be thinking, when is price ever secondary!? There are a few industries! Such as hotels that always charge resort surcharges, parking surcharges, and credit card surcharges will just be looked upon as “another” expense, etc.

Also consider plastic surgeons or cosmetic dentists, many patients will search for days, weeks, or months to find the perfect surgeon by analyzing their before and afters. Surely a customer who has gone through extreme due diligence wouldn’t mind paying an extra 3.5% to 4%. In fact, recently after getting new tires there was a sign in the shop that said all credit card transactions will incur a 4% non-cash rate adjustment. So even auto repair shops are using surcharge programs.

Surcharge programs work great if you prefer not to give a cash discount to your customers and be ultra-profitable with the transition from traditional processing to a surcharge program. You’ll have your credit card fees covered and cash covered, netting 100% of the sale price every time.

12 Sep, 2023

Eliminate Card Processing Fees

Zero Setup Fees

No More Annual Rate Hikes

Increase Net Revenue. Instantly.

Free Point of Sale Terminal* (POS)

No Contracts

Eliminate Credit Card Processing Fees!

According to Forbes, the average cost of lasik surgery per eye was $2,632.00. To make the math easy, we’ll use $5,000 for the patient payment.

 

For Cash Discount Programs:

 

Now for patients who elect to pay with cash, they will receive a discount of 3.5%. That is the cash discount. They would pay $4,825.00. Currently, this is roughly the money that would hit your bank account if they paid via credit card. So you are essentially giving your patient the fees that use to go to the processor.

 

Now if a patient chooses to pay with a credit card, they will have a non-cash rate adjustment of 3.5% or $175.00. They would pay $5,175. So as you can see, you are merely passing the cost of accepting their preferred payment method.

 

For Surcharge Programs:

 

Available in most states, if a patient pays with cash, they will receive no discount. The client would pay $5,000 if they chose to pay with cash.

 

If that same patient chose to pay with a credit card, they would have a non-cash rate adjustment of 3.5% or $175.00. So just like the example above, they would be charged $5,175 if they chose to pay with a credit card.

If you’re a logical thinker, you’re probably wondering how on earth our company makes money! Due to wholesale arrangements with our sponsorbank, we’re able to make some money on the difference of the surcharge rate and wholesale rates negotiated with the banks. Usually your processor will do the same but make money both ways. Our company believes truly eliminating all fees and only making a small spread is enough (unlike every other processing company).

Eliminate Credit Card Processing Fees!

Request a Call With Us

APPLICATION

Give us a call at 877.624.8043 or fill out the form and a representative will reach out to you to answer any questions and send you the application to begin.

APPROVAL

There are no setup fees. After approval, you will receive a free terminal that automates the cash discount program. There is no money out of pocket.

DETERMINE DISCOUNT

Our team will analyze your historical rates to identify a discount rate that is applicable to you. Typical rates are 3-4%.

PLACE SIGNAGE

To maintain compliance, you will have to post the signage. This is also great as it shows customers that you offer a cash discount!