Calculate the estimated savings you can realize by implementing a tow truck cash discount program.

Monthly Savings*


Estimate the monthly savings when you pay 0% processing fees via our surcharge or cash discount program.

Monthly Credit Card Sales: $10,000 / Month

* Estimated Savings Per Month Based on a 3.5% Average Credit Card Processing Rate.

After reviewing the estimated savings from savings calculator, an interest likely sparked in our cash discount program for tow trucks. You’re likely curious about how our program works and how it is different from other options on the market.


Tow truck cash discount programs weren’t invented by our company. Our motto is, we perfected it. Other tow truck merchant processing companies will often eliminate the fee you pay but then stack your agreement with up to 20+ hidden fees. Our company eliminates every single one of them. As you progress in this page, you’ll have a full understanding of how the program works, how you save money, and what it looks like for your customers.

The number of advantages of our tow truck cash discount program are numerous. There is no shortage of reasons why leading tow truck companies are implementing cash discount programs. Surcharge programs are also another viable solution which some opt to move forward with.


With the increase cost of gas and labor, its more clear than ever that something must be done to control expenses and increase profits. Not doing anything while paying these additional expenses will reduce the bottom line of any tow truck company. Cash discount programs can help reign in some of these expenses and on average can bring back 3-4% of your gross revenue back into your business. Therefore, the first advantage is an instant boost of profitability.


When you’re trying to bid for city accounts, offering a program where you can save the customers of businesses or residents of city some money by paying with cash can be the difference of you winning the account vs a competitor. Updating your marketing materials to stand out from all the other tow truck companies is one serious competitive advantage.


The cost to implement the tow truck cash discount program with is $0.00. Some companies charge hundreds or thousands of dollars for equipment. You’ll never get a bill from Eliminate Card Fees LLC for equipment or anything for that matter, which brings us to the next advantage.


There are zero fees for using our service. Many companies thrive off of nickle and dining their clients. With our tow truck company cash discount program, fees are non-existent. As mentioned earlier, there are a total of 20+ fees that can be added. Some of these might look familiar to you. They are monthly fees, annual fees, batch fees, software fees, etc. To be clear, none of these fees are apart of our program.


One clear differentiator is how our technology helps you grow your business. Text message marketing and cross-marketing are two ways. As you grow and pick up more accounts, so does our company. It is in our best interest to help you grow your business and that allows us to stand out as helping you implement these marketing programs at no cost.


Some tow truck company owners think this is a complicated program but it couldn’t be easier or more simple. Getting setup is fast and easy. A simple eApplication gets the process started and our consultants will offer you the best equipment at no cost based on what your goals are. Whether its a mobile swiper to take payments from your cell phone, a virtual terminal, or even a physical terminal. Our team does everything to help you successfully implement the cash discount program in a turn-key manner.

google pay apple pay cash discount programs
google pay apple pay cash discount programs
The key advantages of using Google Pay & Apple Pay cash discount programs are consumer convenience. A perfect example recently happened in my personal life. I ran out the door to bring my two kids to the park and had a blast. Afterwards, they got hungry and requested McDonalds. I pulled into the drive through and forgot my wallet! Rather than entertain the thought to go 10 minutes home then 10 minutes back, I remembered I could use Google Pay! This made my day.
Now for the merchant, if I wouldn’t have been able to use Google Pay then they potentially could’ve lost my business. When I went home to grab my wallet, I likely would’ve just tried to make the kids some food at home. I don’t think there is one larger advantage than keeping a customer to place an order as opposed to having a customer leave because they forgot their primary payment method.

Disadvantages of Google Pay & Apple Pay Cash Discount Programs

As for consumer disadvantages of using Apple Pay or Google Pay cash discount programs, there would be a couple. In my opinion it is battery life and the requirement of internet connectivity. If you have no internet or a phone with no battery, this payment method will simply not work.
There are also a couple merchant disadvantages as well. One would be the requirement to have a modern terminal. Most companies charge for modern terminals or to upgrade an existing terminal. So there would be a cost associated with it. Another large disadvantage similar to card transactions is that payments can be disputed.
Both Google Pay & Apple Pay have have partnered with various POS systems and payment processors to accelerate adoption. The more integrations they are able to accomplish, the less likely a merchant will need to upgrade their terminal. This has had a profound impact on adoption as a merchant would gladly accept this form of payment as from their side it is nearly identical to accepting cards.

What Our Internal Data Says About Apple Pay & Google Pay

Based on our internal data, recent changes have made U.S retailers happy to accept Google Pay & Apply Pay. When the Covid-19 pandemic hit, when businesses re-opened they did not want to handle cash which may be covered in a virus which was spread very easily. This would put their staff in danger of acquiring the virus which is avoidable with contactless payments. Supermoney wrote an incredible article on Apple Pay & Google Pay and includes some great takes on the topic.

Google Pay & Apple Pay have evolved greatly. In my opinion, it is mainly about integrations. For instance, you can now use Google Pay & Apply Pay with public transportation. I expect to see continued integrations so utilizing this payment will be as popular as utilizing a credit card. In the future, I see more countries will be able to utilize this innovative payment technologies in which the advantages greatly outweigh the disadvantage for both the consumer and the merchant. Google Pay & Apple Pay cash discount programs will continue to thrive and take marketshare in our opinion.

17 Oct, 2023

Something to keep in mind when you are wanting to eliminate all of your credit card processing fees is that you have primarily two options. You can opt for a cash discount program or a surcharge program. Both are exactly the same when it comes to eliminating the credit card processing fees but the programs differ when one chooses to pay with cash.

Both of these programs have their advantages and disadvantages which we will review on this blog post. The goal is to help those who are unsure which direction to take when comparing a surcharge program vs a cash discount program.

The reason why most people get this far into the research process is simple. Instantly realizing an extra 3%+ on gross revenue (if a majority is credit card sales) is an attractive proposition. To become more profitable, you must cut expenses or increase sales. You can turbocharge your business by utilizing the savings to fuel additional advertising or marketing efforts proven to yield a positive ROI. But let’s take a look at when you could use each program.

When You Could Choose a Cash Discount Program

A cash discount program works great in commoditized industries. This is because you can attract customers by marketing your cash discount program that cares about deals. Most people prefer coupons and saving money, especially with high inflation. Some examples include convenience stores, grocery stores, gas stations, etc.

You can buy a coca cola anywhere but instead of you paying the credit card processing fees and receiving 3.5% less, you offer that discount to the customer. This enables you to stand out from all the other companies just doing the status quo and expecting to grow.

Also keep in mind that while the marketing sounds great, many people will happily pay more money for the convenience of using their cards. Want a perfect example? How often do you run into the gas station to save a few extra percent on gas? Sure – some people do. Based on my observations nearly every single car always inserts their card into the gas station pump.

When You Could Choose a Surcharge Program

A surcharge program works great in non-commoditized industries. You might be thinking, when is price ever secondary!? There are a few industries! Such as hotels that always charge resort surcharges, parking surcharges, and credit card surcharges will just be looked upon as “another” expense, etc.

Also consider plastic surgeons or cosmetic dentists, many patients will search for days, weeks, or months to find the perfect surgeon by analyzing their before and afters. Surely a customer who has gone through extreme due diligence wouldn’t mind paying an extra 3.5% to 4%. In fact, recently after getting new tires there was a sign in the shop that said all credit card transactions will incur a 4% non-cash rate adjustment. So even auto repair shops are using surcharge programs.

Surcharge programs work great if you prefer not to give a cash discount to your customers and be ultra-profitable with the transition from traditional processing to a surcharge program. You’ll have your credit card fees covered and cash covered, netting 100% of the sale price every time.

12 Sep, 2023

Eliminate Card Processing Fees

Zero Setup Fees

No More Annual Rate Hikes

Increase Net Revenue. Instantly.

Free Point of Sale Terminal* (POS)

No Contracts

Eliminate Credit Card Processing Fees!

Its completely normal that you’ve been running your business certain way. Employees don’t like change. However, implementing a program that can immediately increase your profitability is a surefire way to increase the value of your business and use funds in various ways. If for any reason, the program isn’t right for you – you can easily switch back to your current way.


How it works is simple. In this modern age, nearly all customers are paying with credit cards unlike the 1950s. However, when business owners set their price they don’t account for the up to 4% of total fees being passed to the business owner. Our solution simply adds the 4% to your invoice assuming your customer will pay with a credit card. If they elect to pay cash, they pay your current rate.


Giving your customers the option to pay cash and receive a discount or use their high reward credit card, gives them the power to choose how they pay. Consider this. When you put gas in your personal vehicle or tow trucks, do you see people running in to pay with cash or gladly pay a few cents more for the convenience and points they get from their credit card?

Let’s take a look at a real-world example. The average cost of a tow is $109.00 but to make the example easy to understand, we’ll use $100.00 as our example.


With a cash discount program for tow truck companies, the equipment that we would provide will offer savings of 4% if the customer paid in cash, that equates to $100.00.


If your customer chooses to not pay with cash, and pay with a credit card, the terminal would show the non-cash adjustment rate of 4% or $104. If you ever purchased gas with a credit card, you actually used a cash discount program and chose to pay a higher rate for using your credit card. This same technology is now available to tow truck companies.

Eliminate Credit Card Processing Fees!

Request a Call With Us


Give us a call at 877.624.8043 or fill out the form and a representative will reach out to you to answer any questions and send you the application to begin.


There are no setup fees. After approval, you will receive a free terminal that automates the cash discount program. There is no money out of pocket.


Our team will analyze your historical rates to identify a discount rate that is applicable to you. Typical rates are 3-4%.


To maintain compliance, you will have to post the signage. This is also great as it shows customers that you offer a cash discount!